Thank you for your interest in our company; the protection of your data is extremely important to us.

This Privacy and Security Policy Statement explains how NEXOPART GmbH & Co. KG, as the operator of the webpage “www.nexopart.com”, processes the personal data of users of the webpage.

Hereafter NEXOPART GmbH & Co. KG will be referred to as “we“ or “us“, and “you“ or “your“ will be employed to mean the users of the webpage.

1. Principles of Data Protection

The Controller of this webpage, in compliance with Article 26 of the EU General Data Protection Regulation (GDPR), miscellaneous data protection laws valid in member states of the European Union and other regulations concerning data protection, is

NEXOPART GmbH & Co. KG
Ennigerloher Str. 64,
59302 Oelde,
Germany
Phone: +49 2522 59084 0
E-Mail: info@nexopart.com
Webpage: www.nexopart.com

We operate this landingpage in accordance with the applicable data protection regulations and are responsible for adherence to said regulations when your personal data are processed by us and by Third Parties acting on our authority:

For any matters regarding data protection, you can approach our Data Protection Officer directly. You may make contact with him by the following means: 

Phone: +49 2522 30 116
E-Mail: datenschutzbeauftragter@haverboecker.com

Please note that this Privacy and Security Policy Statement applies exclusively to this webpage (including sub-domains) and the associated data-processing procedures. It is not applicable to the processing of personal data from individuals who make use of products or services of the enterprises of HAVER & BOECKER oHG and HOSOKAWA ALPINE AG and/or of associated commercial entities (in accordance with § 15 of the AktG, the German Public Companies Act) through other landingpage. In 03 2023 such cases please consult the Privacy and Security Policy Statements and other terms and conditions of this webpage, as applicable for the establishment of the relevant contractual relationship

If you want to take advantage of certain services that we provide on our webpage, it may be necessary for us to process some of your personal data. Should this be the case, if there is no legal provision which allows us to do so, we will request your agreement. If you prefer not to give us this agreement, we will not be able to process your personal data. This may result in our being unable to provide the services you have requested or only being able to provide them to a limited extent.

The processing of any personal data, such as the name, address, email address and/or telephone number of the person concerned, proceeds exclusively in accordance with the EU General Data Protection Regulation (GDPR) and in compliance with the relevant data protection regulations. In this Privacy and Security Policy Statement we want to provide you with information about the nature, extent and purpose of any personal data that we collect, employ and process (further information concerning the processing of personal data can be found in Section 3). We also wish to inform the persons concerned, the data subjects, of the rights they possess in this respect

We have deployed considerable technical and organizational measures in order to ensure that any personal data which are provided to us through this webpage is protected from abuse to the greatest possible degree. However, it is always possible for data collected over the Internet to fall victim to security lapses. Consequently we are unable to guarantee absolute protection. For this reason, anybody who wishes to provide us with personal data by an alternative method, for example by telephone or by post, is perfectly entitled to do so. We recommend that you should employ this method in the case of information which is particularly confidential

We reserve the right to update this Privacy and Security Policy Statement from time to time and to publish the latest version on our webpage. This Privacy and Security Policy Statement was last updated on March 29th 2023.

We should first like to provide you with information about the specific terminology relating to data protection and the meaning of the individual terms.

2. Definitions

This Privacy and Security Policy Statement is based on the terms and definitions employed in the General Data Protection Regulation (GDPR). To facilitate better understanding of this Privacy and Security Policy statement, a brief definition of the terms used here is provided below

2.1 Personal Data: Personal means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2.2 Data Subject: A data subject is a natural person who can be or has been identified on the basis of personal data processed when that person visits our website. A natural person is deemed to be identifiable in this sense when it is possible for said person to be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2.3 Processing: Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2.4 Restriction of Processing: Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

2.5 Profiling: Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

2.6 Pseudonymisation: Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

2.7 Processor: Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

2.8 Recipient: Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

2.9 Third Party: Third Party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

2.10 Consent of the Data Subject: Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

3. Collection and Processing of Personal Data

3.1 When you make contact with us, by email or by using a contact form, we store the data you supply (your email address and possibly your name and phone number, etc) in order to process your enquiries (for further details see Section 6.1.1). We erasure these data when it is no longer necessary for them to be stored, or we restrict the processing of these data if complete erasure is prohibited by legal retention requirements, for the period and extent stipulated by these requirements.

3.2 Should we wish to refer to our authorized service providers for individual functions of our services, or to use your data for commercial purposes, we shall specifically inform you of this in advance and not proceed in this matter without your explicit agreement.

3.3 If you access our landingpage purely to obtain information, i.e. if you do not register or provide us with any other information, we only collect the personal data which is supplied by your browser to our server. This comprises the following data, which we require for technical reasons in order to display our landingpage to you and to maintain its stability and security (the legal basis for this is Article 6(1)(f) of the GDPR):

• IP address of the accessing system or retrieval device
• date and time of enquiry
• time zone difference to Greenwich Mean Time (GMT)
• content of request/s (concrete page, images, data, further page content)
• access status/HTTP status code
• data quantity transferred
• website of the accessing system or retrieval device (“referrer-tracking”)
• browser type and version employed
• operating system of accessing system or retrieval device and its interface
• language and version of browser software
• Internet service provider of the accessing system
• other similar data and information which serves to defend our IT systems in the case of attacks

This data and information is stored in log files on our server. The legal basis for this is Article 6(1)(f) of the GDPR.

When we utilize your general data and information we do not draw any conclusions about you as the individual data subject.

Instead, this information is required in order to:

• present the content of our webpage in appropriate fashion and preserve the webpage’s compatibility for as many visitors as possible,
• help combat abuse and rectify any faults,
• optimize the content of our webpage and the relevant advertisements,
• ensure the sustainable functional capacity of our IT system and the technology of our webpage, and
• compile information necessary for pursuing a prosecution which can be supplied to the appropriate authorities in the case of cyber attack.

It is therefore necessary to log the technical data of the accessing system to facilitate the earliest possible response to display errors, attacks on our IT systems and/or malfunctions of our landingpage. This anonymously-acquired data and information is statistically evaluated and solely employed for the purpose of optimizing data protection and data security in our company, so that we may provide an appropriate level of protection for the personal data that we process. In each case these data are only stored for as long as is required for the purpose involved, for as long as is stipulated by law or for the pursuit of our legitimate interests. This includes the storage of some personal data after the termination of our relationship with you insofar as this is required to resolve possible disputes or for current or future legal cases, to keep records regarding our services or to fulfil our legal obligations. If these personal data are not erased after the expiry of the relevant retention period, they are anonymized and then only employed for statistical purposes.

3.4 Social Media: Please note that information placed at our disposal via Social Media is, as a rule, also employed and stored by the Social Media Provider in accordance with its own conditions and guidelines. For issues regarding the use of information conveyed by Social Media Providers we therefore advise you to consult their own webpages for information about the policy of the individual Social Media Provider regarding data protection.

3.5 Hyperlinks to Third Party Websites: Our webpage can also contain hyperlinks to Third Party Websites. With regard to the use of such links, we must state explicitly that we have no control over the data protection guidelines and practices of these Third Party Websites, and we are not responsible for them. Consequently if you intend to use such hyperlinks we advise you to consult the Third Party Websites involved for information about their approach to data protection issues.

 

4. Lawfulness of Processing and Storage Period of Personal Data

4.1 Lawfulness of Processing: The processing of personal data on this webpage proceeds on the legal basis of either your explicit agreement in accordance with Article 6(1)(a) of the GDPR or of our legitimate interests in accordance with Article 6(1)(f) of the GDPR, and in particular the ongoing optimization of our webpage service, the pursuit of our commercial interests and the execution of our entrepreneurial activities. Our legitimate interests also include maintaining and optimizing on an ongoing basis the functionality of this webpage.

4.2 Period of Storage: When the legal basis for the storage or processing of your personal data no longer applies, these data are routinely erasured. This means that your personal data are erased as soon as the purpose of processing them has been achieved, there is no retention requirement (or this no longer applies), and the data are not necessary (or no longer necessary) for the pursuit of our legitimate interests.

Your consent to be contacted for advertising and marketing purposes can be revoked at any time:
A revocation can be made at any time by using the "unsubscribe" link (so-called unsubscribe/opt-out) in each of our emails and newsletters. Furthermore, you can also send your revocation by e-mail to datenschutzbeauftragter@haverboecker.com
After receipt of the revocation, we will immediately stop sending you the newsletter.

5. Your Rights Regarding Your Personal Data

 

5.1 You have the following rights regarding your personal data and our processing of said data:

The right to Confirmation and Information about the processing of personal data

The right to Rectification or Erasure,

The right to Restriction of Processing,

The right to Object to Processing,

The right to Data Portability.

With respect to enforcing your rights regarding your personal data, please consult directly our Data Protection Officer (Email: datenschutzbeauftragter(at)haverboecker(dot)com)

 

5.2 You also have the right to complain to a Data Protection Supervisory Authority about our conduct with respect to the processing of your personal data.

 

5.3 Individual Rights in Detail:

Every data subject has the right to demand from us confirmation that we are, or are not, processing his or her personal data. If we are indeed processing the data of that individual, he or she has the right to information about which data referring to his or her person we are processing. This includes the following information:

The reason or reasons for processing the data;

The category of personal data being processed;

The recipients or categories of recipients to whom the personal data have been revealed or will be revealed, especially if the controller intends to transfer personal data to a third country or international organization;

If possible, the period for which the personal data will be stored, or if that is not possible, the criteria used to determine that period;

The existence of the right to rectification or erasure of personal data or the right to restriction of processing concerning the data subject or the right to object to this processing:

The right to lodge a complaint with a supervisory authority;

If the personal data have not been obtained from the data subject in person, all available information about the origin of the data.

Furthermore, the data subject has the right to information about whether personal data will be transferred to a third country or international organization.

Any individual affected by the processing of personal data has the right to demand that any inaccurate personal data be rectified without delay. At the same time, taking into account the purposes of the processing, the data subject has the right to demand that incomplete personal data be completed, including by means of providing a supplementary statement.

Any individual affected by the processing of personal data has the right to demand that we erasure his or her personal data without delay where one of the following conditions applies and the processing is not required:

The personal data are no longer necessary in relation to the purposes for which they were collected and/or processed;

The data subject withdraws the consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and where there is no other legal ground for the processing;

The data subject makes an objection to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject makes an objection to the processing pursuant to Article 21(2);

The personal data have been unlawfully processed;

The personal data have to be erased for compliance with a legal obligation in European Union or Member State law to which we are subject;

The personal data have been unlawfully collected in relation to the offer of information society services referred to in Article 8 (1) of the GDPR.

If we, as controller, are obliged pursuant to Article 17(1) of the GDPR to erase the personal data, we shall, taking into account available technology and the associated implementation costs, take reasonable steps, including technical measures, to inform controllers – Third Parties if necessary – which are processing the personal data on our behalf that the data subject has requested the erasure by such controllers of any links to those personal data, and copies of replications of those personal data. Our Data Protection Officer will ensure that all necessary steps are taken in each individual case.

Any individual affected by the processing of personal data also has the right to demand that we restrict the processing of said data where one of the following conditions applies:

The accuracy of the personal data is contested by the data subject, for a period which enables us to verify the accuracy of the personal data.

The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of the personal data instead.

We as controller no longer need the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.

The data subject has objected to processing pursuant to Article 21(1) of the GDPR but it has not yet been ascertained whether the legitimate grounds of the controller override those of the data subject.

Any individual affected by the processing of personal data also has the right to data portability, i.e. the right to receive his or her personal data in a structured, commonly used and machine-readable format. The data subject also has the right to transmit those data to another controller without hindrance from us, where the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, insofar as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority which has been vested in us.

Furthermore, in exercising the right to data portability the data subject also has the right, pursuant to Article 20(1) of the GDPR, to have the personal data transmitted directly from us to another controller, where this is technically feasible, the processing is carried out by automated means, and this does not adversely affect the rights and freedoms of others.

Any individual affected by the processing of personal data also has the right to object at any time to the processing of his or her personal data.

If such an objection is made we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for continuing with the processing which override the interests, rights and freedoms of the data subject, or the processing serves for the establishment, exercise or defense of legal claims.

Where we process personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of his or her personal data for such marketing. This includes profiling to the extent that it is related to such direct marketing. Where the data subject objects to processing for direct marketing purposes, we will no longer process the personal data for such purposes.

Furthermore, where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, the data subject, on grounds relating to his or her particular situation, has the right to object to the processing of his or her personal data, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

The data subject may also exercise his or her right to object by automated means using technical specifications.

 

5.4 Automated Individual Decision-Making (including Profiling)

Each data subject whose personal data are processed shall have the right not to be subject to a decision based solely on automated processing, including profiling, unless said decision is necessary for entering into, or performance of, a contract between the data subject and a data controller, or

is authorized by European Union or Member State law to which we, as controller, are subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or is based on the data subject’s explicit consent.

6. Using the Contact Forms Provided on this Website

In the following section we would like to inform you about the processing of personal data when you use one of the Internet forms we provide on our website.

 

6.1 Contact Forms / Webinar Registrations

6.1.1 Extent of Processing for Personal Data

In order to make contact with us you can use the following methods: the Contact Form, the Newsletter Registration or the Form to Download Information/Content Resources (White Paper, Infographic, etc).

When you make contact with our company by using one of our forms, such as the Contact Form or the form for Newsletter Registration, we process and use the personal data you provide. In this way the following kinds of data are regularly collected as obligatory information: salutation, surname, company, position, email address and reason for making contact. In addition, further and possibly personal data can be submitted voluntarily, such as telephone number, type of industry and size of company. As a rule, the telephone number and organizational entity relating to the person being registered must be submitted for Webinar registrations. All types of information, both obligatory and voluntary, are processed by us in the same way. The marking of obligatory information is required in order to facilitate orderly processing of your enquiry.

 

6.1.2 Legal Basis for Processing Personal Data

By filling in one of our forms and submitting it to us you explicitly indicate your agreement, in accordance with Article 6(1)(a) of the GDPR (provision of consent), to our processing the personal data for the purpose which is specified on each form.

 

6.1.3 Procedure for Using our Contact Forms

Whichever method you use to make contact with us, we use what is known as the Double Opt-In Procedure. This means that after receiving the personal data you have provided when you fill in one of our contact forms, we send a confirmation email to the email address you have provided. Our confirmation email contains a confirmation link: by clicking on this confirmation link you can confirm to us that you wish to make contact as you have indicated. By doing so you also indicate your agreement to our processing the personal data you have provided for the purpose stipulated. If you do not click on this confirmation link within 24 hours of receiving it, we will not make any further contact with you and you will not receive any further information from us. In this case we will not process any more of the personal data which were submitted for processing with your approval when you made contact, unless and only for as long as this data are necessary for orderly processing in accordance with Article 6 of the GDPR.

 

If you do click on the confirmation link, thus confirming to us your desire to make contact, we shall store the data you have submitted for as long as required for the stipulated purpose of processing, unless you withdraw your consent beforehand. If you do withdraw consent, we shall immediately erasure the data you submitted when you made contact with us, provided this data are no longer necessary for orderly processing in accordance with Article 6 of the GDPR.

If you do not withdraw consent, the personal data that you submitted upon registration will be employed for the purpose specified when you made contact with us: for example, to reply to your enquiry, to transfer to you the content you have requested, and/or to subscribe you to our email newsletter. Insofar as this is also included in the specified purpose of your making contact with us, we also pass on the personal data you have submitted to the responsible sales team of the Haverboecker Unternehmensgruppe, and if you have agreed to telephone contact, you may also be contacted by phone.


If you do not download a download link that you have requested, e.g. for a White Paper or Infographic, within 24 hours, the download will no longer be possible as a result of this request, and the associated personal data will be erased from our system, provided this data are no longer necessary for orderly processing in accordance with Article 6 of the GDPR. Should you subsequently be interested in such a download again, you can register with us at any time by using a contact form.

In dispatching our newsletter (including automated dispatch of emails), we employ the email marketing system Evalanche. Evalanche is an email marketing and analysis service provided by SC-Networks GmbH, Enzianstr. 2, 82319 Starnberg which we as controller employ and which does not pass on data to third parties. Evalanche uses what are known as cookies (for further details see Section 3.5), text files which are stored on your computer and which facilitate analysis of the way you use our website. The information provided by these cookies (including your IP address) is extracted, sent to a server in Germany and stored there.


The newsletter and automated emails also contain a miniature graphic (with what are known as tracking pixels) which makes it possible to see whether you have opened the newsletter or email or not. These tracking pixels, as well as the links contained in the newsletter, are connected with an ID allocated to you by a cookie when you make contact with us, and this in turn is assigned to your email address. In addition, what are known as tracking scripts within the Evalanche system on our website collect information about how you use our website. On the basis of this data a user profile is created which enables us to provide you with the newsletter and additional content taking into account your interests, as far as they can be ascertained from your user behavior.

 

6.1.4 Right of Withdrawal

You have the right to withdraw consent for the contact you have made with us at any time, no matter what form that contact takes. This can be done at any time, for example by using the unsubscribe link (known as Unsubscribe Opt-Out Function) contained in every email and every newsletter. Withdrawal of consent is also possible by using another link on this website for that specific purpose or by sending an email to datenschutzbeauftragter(at)haverboecker(dot)com. Should you withdraw consent in this way, we will not process any more of the personal data which were submitted for processing with your approval when you made contact, unless and only for as long as this data are necessary for orderly processing in accordance with Article 6 of the GDPR.

 

6.1.5 Registration for and Participation in Webinars (Online Seminars)

For our Webinars we use the software GoToWebinar from the company LogMeIn Ireland Limited, Bloodstone Building Block C, 70 Sir John Rogerson’s Quay, Dublin 2 in Ireland (EU), VAT: IE9834481A (see further details under Section 9) as Processor in accordance with Article 28 of the GDPR.

As a matter of principle the provisions outlined above in sections 6.1.1 to 6.1.4 also apply to the webinars we offer. When you register for a webinar you receive a link to the corresponding webinar by email.

In order to participate in a webinar you can utilize the desktop app, browser, mobile app or your telephone.

During the webinar the following data is processed:

For telephone participation, the phone number, country, time of beginning and end; in the case of voice over IP if required also the IP address;

So-called Meeting Metadata is processed (including subject, participants’ IP addresses, device/hardware information, location, language settings, operating system);

When using a chat, question or survey function the associated text files (with first names and surnames) are stored in order to be employed for follow-up processing exclusively in anonymized form;

Word (microphone function) and image contributions (video function) – which are as a matter of course available to you and not required for participation in the webinar – are regularly processed for the purpose of communication within the webinar;

During the course of the webinar the software registers whether the webinar window is open for the participants as a primary window (the so-called “Attention Factor”) and conveys the percentage in non-personalized form to the webinar leader (e.g. 75% attention factor). No evaluation of the attention factor based on individual participation is performed;

The webinar software evaluates several factors when the webinar has been concluded (e.g. participation in surveys and polls, chat participation, attention factor, registration date, length of participation, number of inputs) otherwise known as “Interest Rating”. This is subsequently anonymized for statistical purposes unless it is used in the interest of the participants – such as for training sessions when attendance must be proven – and only with the prior approval of said participants. Since this function cannot be deactivated, it can – without active participation in the webinar – theoretically lead to the interest rating consisting solely of the attention factor, which would make it possible to conclude whether a participant in the webinar was using the window as primary window, and if so for how long.

Webinars are recorded as a matter of principle, which is clearly visible for the participants by means of the red Record Button. If we wish to utilize sound and/or image contributions from the participants outside the webinar, we will obtain the agreement of the relevant person to this in advance.

Should no express agreement from the person in question for the processing of their personal data be available, the processing of such data, as obtained in connection with or during the course of the webinar within the context of a contractual relationship, proceeds on the basis of Article 6(1)(b) of the GDPR): should no contractual relationship of this sort exist, the legal basis for the processing of our justifiable interest in the effective and secure performance of the webinar is Article 6(1)(f) of the GDPR).

Deletion of the data proceeds in accordance with the legally-stipulated periods of retention.

Use of the data for purposes other than the above-stipulated contractual fulfilment purpose or transferred to 3rd parties will only take place on the part of NEXOPART GmbH & Co. KG insofar as this is legally permissible or the person in question has provided express permission for this in advance.

By registering online for a particular webinar, the participants expressly declare their agreement to their personal data being processed with relation to the event in question, exclusively for the accompanying – including commercial – measures of NEXOPART GmbH & Co. KG to make contact with the participants, even after conclusion of the webinar.

Each participant can make use of his right to withdraw, correct or delete his personal data and of other rights (see Section 5 above) and withdraw his approval for the future by sending an email to datenschutzbeauftragter(at)haverboecker(dot)com.

Furthermore, the contents of this Data Protection Statement from NEXOPART GmbH & Co. KG also apply to webinars held by us insofar as said stipulations are applicable in terms of content.

Individual stipulations regarding these webinars, in particular relating to the software employed and the relevant provider, can be found below under Section 9 of this Data Protection Statement.

7. Statistical Evaluation of Visits to this Website (Web Tracker and Analysis Tools)

We also utilize the personal data which we collect when a visitor accesses this website (for further details see Section 3.3) in a non-personalized form for statistical purposes. To facilitate this, we employ analysis and tracking software solutions (known as Web trackers), and here we shall describe the character, extent and function of these.

The tracking measures presented and described below are employed in accordance with Article 6(1)(a) of the GDPR, i.e., only with your prior consent.

The aim of the tracking measures which we employ is to structure our website in order to meet demand and to optimize it on ongoing basis, and statistical evaluation serves for this purpose. The relevant data processing purposes and categories of data can be seen in detail from the following descriptions.

 

7.1 Google Analytics

Google Analytics is a web analysis service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google“).Google Analytics employs cookies which facilitate analysis of the visitors to this website for statistical purposes. Google uses this information on our behalf in order to compile reports about the use of the website and facilitate further associated services. In addition, Google Analytics analyses for marketing purposes how many user browsers access a specific page of our website, for example. On the basis of this information it is possible to compile relevant target groups. These target groups can then be addressed by online marketing with the appropriate content. Furthermore, data are added from registered Google product uses, when they have provided their consent to Google linking their web and app browser behavior with their Google accounts, and information from their Google accounts can be utilized to create personalize advertisements. The information generated by your visit to this website can be transferred to a server operated by Google in the USA and stored thereHowever, as part of the IP anonymization process activated for this website, your IP address will first be shortened (IP anonymization) within a member state of the European Union or another signatory country to the Agreement on European Economic Area. Our website employs a Google Analytics Tracking Code for this purpose, which is extended by the operator [ga(‘set‘, ‘anonymizelp‘, true)]. In this way IP addresses are only stored in an anonymized version (the process is known as IP masking). Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. In this way the information which is transferred can no longer be matched to an individual person.

 

For cases when personal data are transferred to the USA, Google has undertaken to adhere to the appropriate degree of protection for personal data, even when said data is processed in the USA, in accordance with section 44ff of the GDPR. This commitment to comply with the conditions of the GDPR can be found under https://privacy.google.businesses/compliance/https://privacy.google.businesses/compliance/.

 

The data processed within the framework of Google Analytics and linked to Cookies are automatically deleted after 26 month.

 

The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. at DSGVO.

 

You can prevent the collection and transfer of your personal data to Google (in particular your IP address) and the processing of this data by Google if you deactivate the execution of script code by means of the Do Not Track setting on your Internet browser, thus permanently preventing the installation of cookies. Furthermore, any cookie which has already been installed by Google Analytics can be deleted at any time through the Internet browser or other software programs.

In addition, you can install a Script Blocker in your Internet browser (you can find examples of these under www.noscript.net or www.ghostery.com). There is also the possibility of preventing the transfer of personal data created by the Google cookie relating to your usage of the website (including your IP address) and the processing of this data by Google by downloading a browser plug-in from https://tools.google.com/dlpage/gaoptout and installing it. This browser plug-in informs Google Analytics by means of JavaScript that no data and information regarding your visit to this website may be transferred to Google Analytics. The installation of the browser plug-in is perceived by Google as a denial of consent.If the IT system you employ in order to access our website is later erasured, re-formatted or re-installed, it will be necessary to re-install the browser plug-in in order to continue deactivating Google Analytics.

 

7.2 Use of Google Ads and Conversion Tracking

We employ the services of Google Ads Conversion in order to draw attention to our services on external websites with the help of advertisements (known as Google Ads). This makes it possible to evaluate the success of individual advertising measures. In doing so, our interest is predominantly directed at providing you with advertisements which, as far as possible, are of interest to you, thus making our website even more attractive for you.

 

The Google Ads are provided by Google using what is known as an Ad Server. For this purpose we employ Ad Server cookies which make it possible to evaluate specific parameters for measuring success, such as the display of advertisements or user clicks. If you access our website by means of a Google advertisement, Google Ads stores a cookie on your device. These cookies are, as a rule, no longer valid after 30 days and do not serve to identify you personally. As a rule, the analysis values stored in these cookies comprise the unique cookie ID, the number of Ad Impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indications that the user no longer wishes to be addressed in this way).

 

These cookies make it possible for Google to recognize your Internet browser. If a user visits certain pages of the website of an Ad client and the cookie stored on his computer has not yet expired, Google and the client can ascertain that the user has clicked on the advertisement and has been redirected to that page. Each Ads client is allocated a different cookie. This means that cookies cannot be traced back via the websites of Ads clients. We ourselves do not collect or process any personal data from the advertising measures referred to here. Google simply places at our disposal statistical evaluation. By using this evaluation it is possible to recognize which of the advertising measures that has been employed produces which resonance with the users of the website. No further information can be derived from this statistical information, and in particular we are not able to identify the users of our website on the basis of this information.

 

Due to the installation of marketing tools, your browser automatically establishes a direct link with the Google server. We have no influence on the extent or further processing of the data which is collected by Google by the use of this tool, and we can only inform you of the understanding we have the situation: by utilizing Ads Conversion, Google receives the information that the IP address you employ has accessed the appropriate part of our website or clicked on one of our advertisements. If you have, for example, registered the IP address you use with a service of Google, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider can ascertain the IP address you employed and stored it.

 

 

7.3. Google Maps

This website employs Google Maps to present interactive maps and to create descriptions of routes. Google Maps is a map service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. The use of Google Maps means that information about the use of this website, including your IP address and the (start) address you provide as part of the route planning function, is transferred to Google in the USA. If you access the website of our Internet service which contains Google Maps, your browser establishes a direct link to the Google server. The map content is transferred direct to your browser from Google and linked from part of the website. Consequently we have no influence over the extent of the data collected by Google in this way. According to the information we possess, this data comprises at least the following:

 

Date and time of your visit to the relevant website,

Internet address or URL of the website accessed,

IP address and (start) address submitted as part of the route planning.

We have no influence over the further processing and usage of the data by Google and can therefore accept no liability in this respect.

 

If you do not wish Google to collect, process or use data about you via our Internet services, you can deactivate JavaScript in your browser settings. However, in this case you will not be able to use the map services.

 

For information about the purpose and extent of the data collection and further processing and use of data by Google, as well as your rights and the settings you can employ to protect your private sphere, please consult the Google data protection information: (https://policies.google.com/privacy?hl=en and https://www.google.com/intl/en_en/help/terms_maps.html).

 

By using our website you provide your consent to the processing of the data collected by Google Maps route planning in the manner described above and for the above-mentioned purposes.